21.5.13

The End of Wild Animals in Film & TV Is Coming


PETA: גורלם הטראגי של קופי-אדם בתעשיית הבידור


PETA’s new public service announcement (PSA) is narrated by Academy Award–winning actor Adrien Brody and was created by top ad agency BBDO and award-winning computer-generated imagery production company The Mill. This thought-provoking new spot illustrates the tragic lives of animal “actors” and asks viewers to put themselves in the place of great apes.

PETA:

"Great apes used in entertainment are taken away from their highly protective mothers at birth and subjected to abusive training methods. When they reach adolescence, around 7 or 8 years old, they become too strong and dangerous to handle safely


After a few short years in the business, most apes are discarded at roadside zoos and other substandard facilities. PETA’s new PSA demonstrates that with today’s technology, filmmakers can feature realistic animal characters in their work without harming a single animal."









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